Affordable and Functional: Pulsar Watches

The watch was invented over five centuries ago in Germany. It has been considered a luxury item and a status symbol for most of its history. But all that changed in the early 1970s when a new technology transformed the industry. Prior to that time, all watches were powered by mechanical movement, i.e., little cogs and wheels that were calibrated by expert watchmakers. This new technology, on the other hand, was electronic. It did not require experienced artisans to assemble or repair it. These Quartz (digital) watches could be produced much more quickly and affordably by machines.

Affordable and Functional Pulsar Watches

The eschatological shock this new technology sent through the watchmaking industry cannot be underestimated. The period is still referred to as the Quartz Crisis or the Quartz Revolution because of how it altered the industry. Watch manufacturers who had been in business for centuries were forced to change or risk extinction. The old technology simply could not compete with the faster, cheaper and more accurate new one.

As a result, many successful watch companies began producing electronic watches in addition to their traditional mechanical models. The Hamilton Watch Company was one of them. Founded in Pennsylvania in 1892, they were one of the most respected luxury watchmakers in America. But the times they were a-changin.' The company introduced its first line of electronic timepieces in 1972. Since they were not luxury models, they decided to sell them under another brand name. They called it Pulsar because it featured futuristic designs.

As it turned out, the Hamilton Watch Company was much better at making mechanical watches than they were at making electronic ones. So, they sold the brand to a watchmaker who knew a thing or two about the new technology. Seiko is a Japanese firm that is credited with producing the Aston, the world's first quartz watch in 1969. The company acquired Pulsar watches a decade later (1979) and created the first full line of electronic watches for men and women.

The brand grew slowly at first in the American and Japanese markets, but then moved into Europe in the 1980s. As its line expanded, growth accelerated, especially in the women's market. While most other watchmakers were focusing on specific segments, Pulsar targeted several of them at the same time, including dress, sport and casual watches.

Seiko believed in the brand they had acquired and proved it by investing in new materials, styles, and designs in the 1990s. In addition to new titanium and diamond sports watches, they also added a line of pocket watches-a bold move for a company that was known for digital wristwatches. New design features, such as a step-motion second hand and integrated circuit technology were also added to many of their new models. Let us take a moment to discuss two of their most popular watches.

PQ2001 World Time Alarm Chronograph Watch

In a world were laptops and cell phones all keep perfect time, it makes sense to find a timepiece that does more than just count hours, minutes and seconds. The PQ2001 World Time Alarm Chronograph Watch offers 5 daily alarms, world time for 39 cities, stopwatch features, 100 lap split with full recall, and a light. Not to mention the fact that it is an attractive dress watch that can go from the office to the pool without missing a beat, or a tick. Made of polished stainless steel with a black digital dial, it is powered by reliable Japanese Quartz movement. The hardlex watch cover protects the watch in up to 100 meters (330 feet) of water.

PXDA80 Gold-Tone Stainless Steel Black Leather Strap Watch

As we mentioned, Pulsar became a popular brand shortly after Seiko took the reins and started producing economical watches for casual wearers. But they have since expanded their line to include dressier models that are more at home in the boardroom than they are on the basketball court. The PXDA80 Gold-Tone Stainless Steel Black Leather Strap Watch is an uptown timepiece that can be purchased for a downtown price. Its square-shaped watch dial features a black analog display that is protected by a brass case and a strong hardlex crystal. The watch hands and the hour indices are gold-tone, as is the watch case and the crown. There is even a handsome date window where the six o'clock hour index would be. The watch strap is made of genuine black leather and closes safely and securely with a buckle clasp. With a water resistance of up to 99 feet (30 meters), the timepiece is safe in the shower or in the pool.

Both of these popular Pulsar watches can be purchased from reliable watch sellers on the internet.

Garrett Lee is a freelance writer who writes about jewelry including Pulsar watches.

by Garrett A Lee; Thursday, March 22, 2012 @ 05:49 AM [1656]

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